Protecting Your Markets from Unlawful Foreign Competitors

Date: Wednesday, February 10, 2010 Time: 7:30 - 10:00 a.m. Cost: $50 members, $110 nonmembers CLE Credits Pending Approval

About the Event: In challenging economic times and as competition grows fiercer, many companies find that enforcement of their intellectual property rights is critical to their success. Knock-off products, often from companies outside the United States, eat into sales. But defending your intellectual property is not inexpensive. Three of Portland’s leading companies will tell you how they defend their domestic and foreign markets quickly, efficiently, and inexpensively, and how to make these strategies work on any scale.

What will you learn? - How to diversify your IP portfolio to put your company in the best position to defend your markets - How to use the laws of foreign jurisdictions to stop infringing products where they are manufactured - How to use the fastest, most cost-effective IP enforcement actions available

Panelists: - Tom Evans, Corporate Patent Attorney at Mentor Graphics will relate lessons from Mentor’s patent infringement lawsuit in China and describe how Mentor uses its IP portfolio to defend its markets around the world.

• Julianne Davis, Assistant General Counsel/Intellectual Property at Nike, Inc. will tell you why you should add design patents, trademark registrations, and copyright registrations to your IP portfolios, and how Nike uses its diverse portfolio to police its markets in the US and around the world.

• John Motley, Associate General Counsel & Director of Intellectual Property at Columbia Sportswear, will talk about Columbia’s successful use of Thai and other foreign patent and trademark law to combat infringement where products are manufactured.

• Tigran Guledjian, a partner at Quinn Emanuel in Los Angeles, practices extensively in complex intellectual property litigation with an emphasis in high technology patent litigation. Tigran will discuss his efforts on behalf of Seiko Epson and other clients to use the International Trade Commission to obtain and use exclusion orders to stop infringing products at the border.

Moderator: - Brenna Legaard is a partner at Chernoff Vilhauer McClung & Stenzel, an intellectual property law firm in Portland, Oregon. A seasoned trial lawyer, Brenna brings significant real-world experience to her patent prosecution and opinion practice and routinely helps start ups and publicly traded clients alike prioritize their IP budgets and cost-effectively enforce their rights against infringers.

Event Details: When: Wednesday, February 10, 2010 Time: 7:30 a.m. – 10:00 a.m. Where: Oregon Zoo, Skyline Banquet Room, Portland, OR Cost: Discounted Rate (available to new registrants) $50 TechAmerica members and LES Industry members, $110 nonmember technology companies CLE Credits Pending Approval